Dania City Case Study

an important campaign launched by us for Chevrolet Iraq, Phase one was between Oct 2016 and Jan 2017. Phase two started in April 2017

The Results

140000

Lifetime Likes

62000

Average Monthly Reach

32000


Average Monthly Engaged Users

Design Approach

Visualization of the brand value through:

  • Proper use o logo and applying the guidelines
  • Using one font throughout all the designs
  • Using Dania City’s color codes.
  • Simple designs that can deliver the message to the local audience.

Micro Marketing

 

  • Targeting small segment of potential consumer
  • Starting from Sulaimani, and Kurdish Speaking people

Macro Marketing

 

  • Targeting a larger scope.
  • Introducing Dania City to the whole Kurdistan, and then targeting the whole Iraq.